Topshop Christmas Promotion

Topshop Christmas Promotion.

Topshop, a renowned high street fashion retailer, has built a reputation for its trendy, impactful and seasonal displays.

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The brief.

For their Christmas promotion, Topshop needed a series of coloured metallic materials that closely matched the wrappers of a well-known chocolate brand. These materials would be used to accentuate various promotional displays in-store, including podiums for mannequins and plinths for footwear. The challenge was sourcing or creating bespoke materials that would seamlessly align with the brand's festive theme.

The solution.

Working closely with the Topshop graphics department, we brainstormed various possibilities to achieve the perfect metallic finishes. Leveraging our bespoke production capabilities, we created custom colours that matched the chocolate wrappers. These materials were then used to highlight the Christmas displays, bringing the festive theme to life across the store.

The outcome.

The project was a success, with the custom bespoke materials enhancing the visual appeal of the Christmas promotion. The colour matching was spot-on, and the displays effectively captured the festive spirit that Topshop desired.

Testimonial.

“We’ve worked with Dorotape for many years and have always been impressed by their service. Their extensive range of vinyl and films makes our jobs so much easier, with next-day availability. Paul was incredibly helpful throughout this project, making the entire process effortless.”
Topshop Graphics Team.

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