A Town Ready for Kick-Off: Multi-Material Branding for a Global Sporting Event

A Town Ready for Kick-Off: Multi-Material Branding for a Global Sporting Event.

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The brief.

As a UK host location for the Women’s Rugby World Cup, Northampton needed to be transformed into a world-class, visitor-ready destination. Fans travelling between the stadium and the town-centre Fanzone Northampton required clear wayfinding, immersive event branding, and durable graphics that could withstand heavy footfall and continuous public use.

Print specialist , Tangerine Red worked closely with the event management team to deliver signage and graphics to the standard expected of an international sporting event.

The solution.

Kernow Ultimate Lightblock 230STL Textured Roll Up Film

• Used as column wraps along the supporter route.
• Long term durability in high traffic zones.
• Clean, form fitting finish superior to fluted board bollard covers.
• Light blocking properties ensured strong colour impact indoors/outdoors.
Kernow Ultimate Lightblock 230STL Textured Roll Up Film

D-View Micro Perforated Window Vinyl

• Applied to windows at major council buildings.
• One way vision for external advertising while maintaining interior visibility.
• Daylight transmission to keep offices fully functional.
• Clean, removable adhesive suitable for civic premises.
D-View Micro Perforated Window Vinyl

ASLAN MP330 Floor Protect Laminate

• Applied over internal floor graphics across key venues.
• Slip resistant protection for high footfall safety.
• Impact and abrasion resistance to maintain clarity throughout the event.
• Robust surface layer ideal for directional and promotional indoor graphics.
ASLAN MP330 Floor Protect Laminate

Testimonial.

"The transformation across Northampton was exceptional. Every material performed flawlessly, the visuals were world-class, and supporters found the routes clear and engaging. Tangerine Red delivered precisely the standard expected for an international tournament."
Event Management Team

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